What is Customer Journey Mapping?
Customer Journey Mapping is a representation of every experience a customer has with you from the initial interaction, through the relationship of the customer with your brand. As a customer journey mapping agency, we often say that the purchase funnel is dead. But while every customer still has a shopping experience, whether B2B or B2C, and still follows a path, it’s also true that today’s customer journey map is no longer linear. What once was a simpler, reductive process now expands and contracts with new information, new recommendations, increased options, and increased brand interactions, and it takes place in multiple channels, online and offline.
And this new, more complex customer journey has to now be understood and managed by the same brand manager, in some cases with the same budgets.
With more than 15 years as a customer journey mapping agency, we can help you work this overwhelming task.